The environmental risks that manifest themselves in climate change, pollution, desertification and species extinction increasingly affect our planet and present various challenges to organizations and citizens. The concern with environmental sustainability and the adoption of more responsible practices and behaviors have assumed a fundamental role in the management and communication processes of various entities from multiple sectors of activity. Rethinking practices and behavior, with a view to environmental sustainability, is a requirement for organizations, whether public or private, and it is a duty of citizens.
This 1st International Conference on Communication and Environmental Sustainability – ICCESUS2021, will be held at the Polytechnic Institute of Viseu, on December 6th and 7th, 2021, in online mode.
This international conference is a multidisciplinary conference that focuses on environmental sustainability and aims to promote spaces for sharing and debate on research related to communication and environmental responsibility. Thus, the themes for the Conference are as follows:
- Best Practices in Sustainability
- Circular Economy
- Communicating sustainability to consumers
- Consumer Trends in Environmental Issues
- Consumer’s Environmental Concerns
- Eco-friendly brands and businesses
- Environmental Initiatives
- Quality of Life
- Recycling and Waste Management
- Social and Environmental Responsibility
- Socially Responsible Consumption
- Sustainability and social media communication
- Sustainability Innovations
- Sustainable Cities
- Sustainable Communities
- Sustainable consumer behaviour
- Sustainable Development
- Sustainable Marketing
- Sustainable Tourism
Title: Sustainable tourism marketing and communication
Today we will learn how you can better market and communicate what makes you different, by focusing on how it makes your customer’s experience more complete. With examples and key take away lessons, we will share realistic ideas you can adapt, relevant to the decisions your customers need to take that will help reassure them you are the right company for their needs. Without idealism, jargon and save the planet messages.
Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, and Professor II at the University of the Arctic in Norway. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication for several United Nations agencies, the International Finance Corporation, the European Commission, VisitEngland, Fáilte Ireland, VisitWales, VisitScotland and WWF amongst others. He co-edits the Journal of Sustainable Tourism. He has conducted over 150 courses for more than 3000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project Experience to develop low season sustainable tourism visitor experiences in the UK and France.
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