Keynote Speaker
Title: Sustainable tourism marketing and communication
Today we will learn how you can better market and communicate what makes you different, by focusing on how it makes your customer’s experience more complete. With examples and key take away lessons, we will share realistic ideas you can adapt, relevant to the decisions your customers need to take that will help reassure them you are the right company for their needs. Without idealism, jargon and save the planet messages.
Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, and Professor II at the University of the Arctic in Norway. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication for several United Nations agencies, the International Finance Corporation, the European Commission, VisitEngland, Fáilte Ireland, VisitWales, VisitScotland and WWF amongst others. He co-edits the Journal of Sustainable Tourism. He has conducted over 150 courses for more than 3000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project Experience to develop low season sustainable tourism visitor experiences in the UK and France.