Presentation
This bachelor´s course in Advertising and Public Relations allows students to:
- Build messages of a diversified nature in different communication contexts;
- Have analytical, synthesis and organizational skills;
- Apply acquired knowledge to practical work situations;
- Reveal capacity for innovation and creativity in work situations;
- Design advertising or institutional communication strategies;
- Establish and maintain internal communication networks;
- Manage sponsorship and patronage projects;
- Maintain relevant contacts with the media;
- Write and edit house-organs and other institutional publications.
Coordinator: Professor Luísa Augusto
Contact: prp@esev.ipv.pt
