Illustration by Lily LK for The Washington Post.
Helping to grow revenue (and ad dollars) is the continued legalization of sportsbooks by states. Last month Massachusetts became the 36th state to legalize sports betting (Washington D.C. has also legalized it). Massachusetts joins Maine, Ohio, Nebraska, Kansas and Florida as states that have legalized gambling but has yet to enact any regulations.






National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.
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