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For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).
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Since fantasy sports didn¡¯t start until 1980 and wouldn¡¯t become mainstream until more than a decade later, fans had limited opportunities to engage in sports, besides rooting for their favorite teams. Betting was one way. Since bookmaking wasn¡¯t exactly run by the Kiwanis Club, professional sports leagues and college conferences were terrified that nefarious characters would compromise the integrity of games, so they fought any efforts to legalize sports gambling beyond the Nevada desert. For decades, any athletes thought to be ¡°consorting¡± with gamblers were investigated by leagues. Legendary New York Jets quarterback Joe Namath even had to give up his stake in a nightclub that was frequented by bookies.




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