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National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.
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The growth of sportsbooks and casinos has occurred rapidly in recent years. This is believed to continue for the foreseeable future; the reason for this belief is that it¡¯s connected to the growth of online casinos. Sportsbooks and casino venues are popular amongst many gamers; this makes them a beneficial cross-sell opportunity for venues. Additionally, casinos that sponsor major sporting events will likely earn a return on investment. Casinos benefit from cross-selling¡ª which is the ability to sell multiple products to a single customer. Because of this, sports fans are easy prey for casinos; they transition from watching games to playing casino games like blackjack, roulette, and poker. Additionally, both sports teams and venues benefit from casino sponsorships. This won¡¯t change anytime soon. Sports teams need money to operate like a business. They obtain this money through significant revenue generated by important relationships. Since sports teams are like businesses, they require sponsorships from other companies.

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