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Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.

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"One of the strangest skills that we've acquired as a team in recent years is deciphering emojis," RAS's Edward Golden, who prefers to go by just Edward, told ESPN. "I can't tell you how many times per month one of our team members will post a player tweet and it's just an emoji. It could be one of those flushed face emojis. Or a brain exploding emoji. Or a blue heart. But whatever it is, the emojis mean different things coming from different players. We'll have times where a WNBA player, for instance, will post nothing but one of those anger faces. And you start thinking, 'Oh, man, is she out? Did she get injured?' And then someone on our team will say, 'Nah, she does that all the time. She's probably just complaining about a flight getting delayed.'"
Since it launched internet gambling nine years ago, New Jersey's casinos have won $4.79 billion from gamblers online, according to the American Gaming Association, the casino industry's national trade group. That¡¯s nearly twice the $2.47 billion Pennsylvania casinos have won online since July 2019.
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